In 1999, Artist Derek Rodarte set to define art from the ground up, the magical question was,. 'What is Art, who is Art, If art is? He started building a brand through his studies that would define a philosophy he called 5EW. Analysis showed that the 5EW code was not only fascinating, but a key for any artist, 5EW contains a critical competitive advantage through perspective, perception, environment, value & identity. 5EW is the brand that could define all brands through the meaning of what 5EW is, the Fifth Element of War, which is Art.
We developed a cutting edge art Theory as a product. To us this is the deepest brand that was ever created. Our online-exclusive flagship American-made brand, top quality premium product ever made with the philosophy of what Art is, and through a symbol as old as time, divulge a New Renaissance.